Pariah is the outsider
Who is really within.
Like a deep rooted dream, she has always been.
Pariah (/pəˈraɪ.ə/) is the spirit – she who cannot be fixed. She belongs to no one place and time and yet is eternal and worldly. Standing in the fringes of society, borders become permeable, cultures become amorphous and ideologies dissolve. For Pariah, there is no one constant and yet she is singular, immutable and absolute.
With her roots in Assam, Pariah is the offspring of Pranami’s vision to blur the boundaries between mainstream trends & indigenous culture – to bring Assam’s couture tradition to the forefront of Indian fashion.
The debutante designer has used revered indigenous silks like the Muga, Eri & Paat, typically woven by local Assamese women, along with fabrics from other regions of India. Traditional Assamese motifs are redesigned and reinterpreted using embroidery and weaving techniques from other cultures.
Romantic, feminine and timeless, Pranami’s designs showcase a seamless blend of her Assamese roots, her Indian heritage and her global sensibility.
Every garment is a product of ‘Slow Design’, handcrafted by local artisans. Slow Design gives Pariah its human touch. As the garments are made by hand, there will be variations in the weave & embroideries making your Pariah by Pranami uniquely yours.
With a Masters in Psychology, and having spent almost a decade in PR and marketing in the UK, making dresses wasn’t serious business for Pranami until the spring of 2015.
Pranami always had a deep love for fashion, but without any formal training it had been unlikely she would start designing. It was after she came back to India from the UK, she felt a strong disparity between mainland India and the North East cultures. Perplexed by the inadequate representation of indigenous traditions, she saw an opportunity in her aspiration to become a designer – to bridge the distance between the North East and the mainland through the medium of her passion.
Exploring her Axomia heritage, Pranami designs garments using fabrics and motif from Assam, mixing them with textile traditions of other regions, to bring her native culture to the foreground of Indian fashion.